As the business of higher education continues to mature and the competition of students continue to tighten, institutions will need to continue to seek and adopt new business practices and tools that can improve their business effectively and productively.

Customer relationship management is a system for managing a companys interactions with current and future customers. It often involves using technology to organize, automate and synchronize sales , marketing customer service and technical support.

The second in the horizon is entering marketing automation.

Marketing automation refers to software platforms and technologies designed for institutions and marketing departments to market effectively on multiple channels online such as email, social media and websites and automate repetitive tasks.

Market automation tools have been around for quite a few years and are used by a number of marketing-savvy colleges and institutions. The adoption rate of marketing automation for higher education vertical is somewhere between 8% to 10&. The marketing automation industry is exploding growth right now. It is used to streamline sales by replacing high – touch repetitive manual processes with automated solutions.