In recent times, the student’s journey has grown more complex. Before making a decision, a prospective student may engage with your brand through many different media channels over several days. We help you explore and understand the journey to craft the perfect marketing program.
Marketing channels (such as display, search ads, social, and direct visits to your website) influence the customer at different points in the path to decision making process.
The student decision journey has moved online. One in ten prospective students now search exclusively online for classes and programs, (a Google and Compete study).
According to global study of 28,000 consumers in 56 countries, conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising.
Every month, there are over 100 billion searches on Google, providing access to a vast and interested audience. Understanding how people search at different points.
The overlap between digital marketing and user experience is significant. Considering valuable insights into user behaviour before a site, content or marketing plan is developed is must.
Brand is an identification, a mark that differentiates one business from another
and symbolises how people think about your business. Building a brand helps customers.
Marketing metrics : Our marketers top into their creativity and artistic skills to craft campaigns that resonate with the audience. Thus it is very important to constantly measure and analyze.
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts.
People are constantly connected, moving seamlessly between screens, sites and apps while on the go. Technology has enabled all of us to cross boundaries.
With the advent of internet, each one of us have a power to share opinions & thoughts. It is compelling institutes to deliver.
There is no one-size-fits-all methodology -different types of digital marketing activity require different approaches.