With our , Marketing and Branding services, we can take your business to the next level
- Reach your audience when & where they are looking for YOU
- Make their journey shorter and your brand the DESTINATION
- Create experiences with the “Edify Edge”for higher conversions & ROI
In recent times, the student’s journey has grown more complex. Before making a decision, a prospective student may engage with your brand through many different media channels over several days. We help you explore and understand the journey to craft the perfect marketing program.
Marketing channels (such as display, search ads, social, and direct visits to your website) influence the customer at different points in the path to decision making process.
DIGITAL CAMPAIGNS
The student decision journey has moved online. One in ten prospective students now search exclusively online for classes and programs, (a Google and Compete study).
SOCIAL
According to global study of 28,000 consumers in 56 countries, conducted by Nielsen, online consumer recommendations are the second most trusted source of brand advertising.
SEARCH
Every month, there are over 100 billion searches on Google, providing access to a vast and interested audience. Understanding how people search at different points.
USER EXPERIENCE
The overlap between digital marketing and user experience is significant. Considering valuable insights into user behaviour before a site, content or marketing plan is developed is must.
BRANDING
Brand is an identification, a mark that differentiates one business from another
and symbolises how people think about your business. Building a brand helps customers.
METRICS
Marketing metrics : Our marketers top into their creativity and artistic skills to craft campaigns that resonate with the audience. Thus it is very important to constantly measure and analyze.
INBOUND MARKETING
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts.
TECHNOLOGY
People are constantly connected, moving seamlessly between screens, sites and apps while on the go. Technology has enabled all of us to cross boundaries.
ONLINE REPUTATION MANAGEMENT (ORM)
With the advent of internet, each one of us have a power to share opinions & thoughts. It is compelling institutes to deliver.
Edify Edge
- Focused – Focused on education marketing on digital media
- Determined – To achieve what is required
- Sustainable – Campaigns to develop a brand as a whole
- Credible – Transparent practices, trustworthy & responsible
- Expert – Track record of successful, intellectual marketing campaigns for education institutes
- Consistent – Equally energetic and serious throughout the campaign
There is no one-size-fits-all methodology -different types of digital marketing activity require different approaches.
- 93% of online experiences begin with a search engine
- Digital marketing is an ongoing process-Plan,Implement,Analyse,Repeate
- Creating seamless experience across devices and platforms is a must
- It’s not always about short term gain, it’s about building a brand
- Expertise in digital marketing for higher education
- Aim to drive conversion
- Data driven plans
- Unmatched past performance
Our Clients
