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A content discovery tool is a digital advertising platform that allows you to embed a link to your content inside other. It is also known as high visibility content. These advertising platforms place a link to the advertiser’s content within related content published by a large media publisher. The list of publishers that accept this king of advertising is growing rapidly as media publishers embrace and adopt this new model of advertising. This includes a list of publishers such as CNN, Fox news, MSNBC, USA Today and Slate.com.

Example – a recent search on higher education on CNN.com website provided a number of links including one following to a story about free university tuition for students in Germany.

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Tips to manage a content discovery campaign.

Determine a goal for the campaign, determine the content you will promote, optimize the content, upload your content and run the campaign and analyse your results

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