Students looking forward to join any institution always trusts other students and their peers. Creating online content that is meaningful to them is vital for marketing your institution. This student generated content however needs to be managed very carefully by the institutions ( by their digital agency ) and used to its best effect especially when it encompasses the institutional brand. By using student generated content through social media, film and other tools, we can make the most of killer content to get the message across and help recruit students and market your institution to key target audiences. Once we learn how to manage and nurture student-generated content, we understand the important role that blogs play in the digital world. We must also encourage blogging among students. We always look forward to approach academic and education management professionals involved in managing the brand and reputation of their institution or student recruitment marketing professionals.