Case study

APEEJAY INSTITUTE OF HOSPITALITY

Apeejay institute of hospitality, was struggling to create a space for it self even with it’s impeccable quality, prestigious alumni placements, association with The Park Hotels and campus within a five star hotel. They felt squeezed between well established institutions and lesser known hotel schools scattered throughout the twin city of Mumbai. Their marketing strategies relied majorly on traditional media like newspapers, while adapting to the changing times with new media was just a thought.

Located slightly off from the city centre, there were many other issues like awareness, reach, existing established competition and limited budget. Edify believes you can always leave behind the competition regardless of limitations of budget in one or more fronts.
Combining a focussed use of right media with complementing engagement tools and slight tweaking of the website was a plan for the AIH.

Sending the right message to the specific audience was the key to reach out to the potential students and position AIH as the best hotel management school in the city.
Well defined messages were crafted to position AIH against the established hotel schools, highlighting the distinguished properties of program, available exposure to students, strong placements, esteemed faculty and expertise in hotel management domain.

Edify helped them achieve more with less through pay-per-click campaign and have a major share of the pie by winning more prospects with limited marketing activities.

Within few months of Campaign

* 2100% ROI

* 50% increase in enrollments

* Improved quality of students (Attracting the cream of audience)

Our association with the Apeejay Institute of Hospitality has grown stronger with trust and increased scope of activities. We are confident of battling it out with the competitors together.


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