Find out which marketing channels brought customers to your site, and how customers interacted with your brand before a purchase or conversion. Take the analysis even further with attribution modeling to assign credit to each marketing channel.We help you measures digital platforms beyond web and apps, to connect offline conversions with online activity to derive media share & budget allocations for higher ROIs.
Find your site’s top content and test for hidden gems with Content reports and Content Experiments. See how often people visit each page, how long they stay, and how often they convert. Experiment to improve conversion rates. Edify eliminates the guesswork from website design through these metrics by testing variations of web pages and learning which designs bring you the most conversions.
The web is a social place, and analytics measures the success of your social media programs. You can analyze how visitors interact with sharing features on your site and engage with your content across platforms. The social media revolution is maturing. Are you measuring? Social reports show you the impact that social media has on your business goals and conversions. We offers a holistic view of your content and community through Integrated web and social data.
Make the most of your advertising by linking site activity to the performance of your social, mobile, search and display ads are working. Tap into rich insights and use Remarketing to share relevant ads with your users across the web. Keeping a check on advertising spends to view conversion rates and returns across all digital channels, campaign performance, engagement and conversion activities including offline campaigns driving users to site.